The context

Data, Data Protection (GDPR and soon the ePrivacy), Health Crisis, Containment, Mobility… constitute as many societal changes as they are challenges for Brands. Nothing will ever be as it was before !

From product repositioning through environmental contribution (target, eco-responsibility, etc.) to the construction of their Data autonomy, brands must make real change in order to adapt in order to survive and progress.

Today, the explosion of social networks has democratized speech and the relationship to the brand. For years, marketing has been built on the desire to reach as many people as possible; it's now about having more personal and engaged conversations one on one.

In a context of increasingly fierce competition where the Brands cannot differentiate themselves by their offer, their product or their pricing , attention must also be paid to a positive customer experience and its sharing within the communities. Brands must therefore maintain the link after the user/customer experience in order to make them their ambassadors!

Our expertise allows us to successfully support Brands & Retailers on all of these strategic issues!

Ad4Store Tech

• Build your Data Autonomy
• GDPR compliance CRM database
• Establishment of the Consent Management Platform
• Digital Transformation: Web, App
• Implementation & operational monitoring

Ad4Store Shopper

GENERATION OF TRAFFIC

Physical point of sale, e-Cce Site, m-Cce App, Phygital Strategy

• Multi-channel mobile marketing: display, sms, emailing, push-notification
• National Linear TV Drive To Web
• Segmented Linear TV Drive To Store
• Marketing strategy inStore : metrics of presentations to advertising campaigns, retargeting in the point of sale, reconciliation User/customer ID at the receipt
• Implementation & operational monitoring
  

Ad4Store Agency

SUPPORT & BUILD SUSTAINABLE BRAND STRATEGIES

Create engaging content and orchestrateur setting up

• Definition, positioning
• Visual, sound, digital identity
• Brand Content
• Multimedia and digital consulting in multichannel
• Implementation & operational monitoring

The complicated period (for companies in particular) that we are going through has the particular consequence of reducing advertising congestion for all on & off line media combined, even though the audience is higher (from 6 p.m.) and the cost of access to the media is largely optimized. All performance components are therefore combined for advertisers who are confident about the benefits of maintaining communication campaigns.

The resilience of the French is surprising. After an event shock that we all suffered during the first confinement, new habits were initiated encouraging some to discover e-commerce, others to increase the frequency of their purchases in drive or delivery. A temporary return to a semblance of summer normality, an opportunity for a strong economic recovery in traditional circuits, did not affect these new uses, which were moreover rapidly replicated during the second confinement. Unsurprisingly, the lines have moved, no doubt permanently. Thus the FEVAD estimates the number of new online shoppers at +1.5 million: nearly 2% of French people have done their shopping on the internet for the first time.

Olivier Michel, President of Ad4Store

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